Blogs, Social Networks, Instant Messaging Programs.
Blogs are the new trend. With unlimited possibilities, all types of information sharing is possible with no other cost than that of internet connection. Companies are using this tool more and more, not only to share information with the same companions, but also as tools of engaging with their customer. There are blogs about everything, and adds are also used to enhance their usage. But for organizations a blog is more than just a simple tool to promote sales or communication on work issues. Events and other social functions are being promoted to maintain at date the employees. And why not... a blog can be the initial webpage for a company.
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Social networks have gained field on organizational communication, it has become a way to do many things that before it had proven more difficult. Beginning with closeness with the final consumer as it can follow you on twitter or just do a clic on "I Like It" to share the brand with his friends, social networking has become the ultimate tool for keeping at day both employees and customers, some even using the chat option developed by, for example, "Facebook". But... "what that shines it isn't always gold", many companies see more problems on social networking for their companies as their employees lose time, while others have accepted it and even have grown using it in a better way.
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Cellphones vs. Instant messaging? Not at all. This programs have begun their era not replacing but complementing communication in other platforms. What it is true is that talking to your counterpart in Japan for example is not going to take the big share of your international calls bills if you communicate through these softwares. And although they are not as competent as professional videoconferencing services, they do offer a pocket friendly variety of services that go from image and document sharing to multiple videocall services with people around the world, of course if they have internet.
Bibliography
Chapman, L. (2011) Basics in Internal Organizational Communications. Free Management Library (webpage). Access 14/05/2011. Retrieved from: http://managementhelp.org/mrktng/org_cmm.htm
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